Axle Box Re-Brand

Axle Box Innovations is a technology development firm focused on the advancement of technologies and innovations that enhance public safety, first responders, and our armed forces. We offer administrative services only (ASO), market channel development, prototyping, scale-up manufacturing, sales, and distribution support. As a graphic designer, I worked on re-branding the company within the first 3 months that I was at the company. The previous logo focused on direct definition of “axle box” in relation to railroads with the two x’s being connected; however, this logo did not lend to vertical and horizontal conversion.

For the new design, I went through multiple iterations and design proposals with my team and the company as a whole. Determining the main brand theme, brand voice, and overall mission of the company allows me as a designer and marketer to hone in on the demographic we are focusing on to ensure they will relate to our logo and it will be rememberable.

The ideal brand is able to fit on a variety of printed and digital materials. This brand did just that. We have created shirt designs, signage, apparel and stationary.