JetSet Simulation

Jet Set is a hypothetical jetpack company targeted toward elderly populations focused on safety and comfort.

TARGET MARKET

Our target market was the elderly, specifically those older than 60 years old. I created two persona profiles below to help the team encompass the motivations, frustrations, and goals of the market segment we focused on. In 2020, 28.5% of the United States was in the demographic we were targeting.

OUR PROMOTIONS

To promote our product to our target market best on Facebook we created some Facebook graphics to emphasis the features that our survey determined the elderly wanted the most. We also determined that 74% of the individuals over 60+ said that email was the preferred way to communicate with loyal brands, so we wanted to create an email campaign for them.