Tiffanie Harrison 4 RRISD
As creative director for Tiffanie 4 RRISD, I established the brand and marketing strategy for the trustee campaign which aimed to encompass the inclusive and diverse personality of the candidate. From social media posts and t-shirt designs to masks, we reached 65,000+ voters through our efforts and ended with a campaign win in 2020!
COVID19 hit in the middle of our campaign season, which pivoted our marketing strategy greatly from the usual political block walking and rallying to solely social media marketing and mailing collateral. As designer, it was my job to ensure that the personality of the candidate and information about elections, the platform and mission were communicated clearly.
